Tuesday, March 2, 2010

GM Announces New North American Leadership Team



*Enhanced focus on customer and dealer support
*GM North America business unit strengthened
*Separate organizations created for sales and marketing

DETROIT – General Motors today announced a restructured North American organization with a number of key leadership changes.
Mark Reuss
Intense Focus on the Customer
GM North America is focused on strengthening consideration for the company’s brands and products, shifting from a combined sales and marketing organization to one that enables the company to engage experts in each respective role. With a flatter structure, accountability is elevated to the highest level.
“It’s become extremely clear to me since taking this role that there is a better way to structure this organization,” said Mark Reuss, GM North America president. “The premise of the structure is simple -- a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers.
“In order to be successful in North America, we need the right mix of product, people and structure,” Reuss continued, “We’ve worked with a small group of executives to align this model and appoint the best candidates for each job.”

All appointments are effective immediately.

Susan Docherty
Marketing Organization
As the single point for marketing, Susan Docherty is appointed vice president, U.S. marketing, reporting to Reuss.

Click Icon Below For GM NA Org. Chart


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