Thursday, April 1, 2010

Buick-GMC Sales Increase 54 Percent in March, Leading a 43-Percent Gain for GM Brands


These results are evidence that the company’s plan to create sustainable and profitable growth is on track, according to Susan Docherty, GM vice president of marketing. “Our March results show continued progress toward our growth plan. By investing in our brands and remaining disciplined in our approach to the U.S. market, we posted solid results,” said Docherty. “Our new vehicles, like the Chevrolet Equinox, Buick LaCrosse, GMC Terrain, and Cadillac SRX, are being well-received by customers for many good reasons, including quality, safety, excellent fuel economy, and higher resale values.”



March Key Facts:

* Chevrolet: total sales up 41 percent;  retail sales up 24 percent; Chevrolet Equinox retail sales increased 225 percent; Camaro recorded its highest level of retail sales (8,267) since it was launched 12 months ago
* Buick: total sales up 76 percent; retail sales up 34 percent; Buick LaCrosse retail sales rose 144 percent
* GMC: total sales up 45 percent; retail sales up 43 percent; GMC Terrain retail sales were up 425 percent (compared to the Pontiac Torrent – the vehicle it replaced)
* Cadillac: total sales up 42 percent; retail sales up 18 percent; Cadillac SRX retail sales were up 508 percent
* Crossovers for GM’s four brands doubled sales in March compared to last year CYTD Sales for Chevrolet, Buick, GMC and Cadillac are up 36 percent.
* Combined Total and Retail sales for Chevrolet, Buick, GMC and Cadillac have increased year-over-year for six straight months.




No comments:

Post a Comment