FIVE-STAR JUKE SELLING LIKE HOT CAKES

In just five short months, Nissan Juke has claimed a five star Euro NCAP safety rating, started winning several national awards and seized a significant share of small car market. 

From a standing start in September 2010, the innovative and distinctively styled Juke has accelerated to 32 000 sales across Europe, claiming almost 2% of the B-segment along the way. With almost one in four new cars in Europe coming from the B-segment, Juke’s achievement is all the more important for Nissan’s continued growth.

Its initial sales success will be further boosted by a strong performance in the latest Euro NCAP tests, where Juke was given a five star rating. 

A testament to Juke’s design and engineering integrity, overall quality and high levels of standard safety equipment, Juke scored an 87% adult protection rating and 81% for child occupant protection with maximum points for its protection of the dummy representing a three-year-old child.

The stability of the passenger compartment in the front impact also contributed to Juke’s rating as did its performance in child pedestrian protection. Standard safety equipment on all Juke models includes ESP stability control and six airbags.

In developing Juke, Nissan has created a new market segment: the small crossover. And like the hugely popular QASHQAI before it, Juke has shown that Nissan’s ability to combine innovation and excitement in its models has captured the car buying public’s imagination by bringing something new and exciting to market.

“Nissan dares to be different. When the QASHQAI crossover arrived four years ago, it shook the establishment by offering an exciting alternative to the conventional hatchback… and customers flocked to Nissan showrooms in their droves. Now its younger brother, Juke, is repeating that success,” said Simon Thomas, Senior Vice President, Sales and Marketing, Nissan International SA.

From the 32 000 sales already achieved, the biggest markets so far are the UK, France and Italy. Like QASHQAI before it, Juke is bringing new customers to the Nissan brand with some 80% being conquest sales.

An unusually high proportion of these sales – some 35% – have been of the top Tekna grade model showing that Nissan can compete on equal terms with premium brands in the B segment. In the last four months of the year, Juke outsold cars like the Alfa Romeo Mito and Mini Countryman and was right behind the Audi A1 and Citroen DS3.