Vehicles Returned under GM 60-Day Guarantee Less Than 1%

Less than 1 percent of the vehicles bought under General Motors' 60-day moneyback guarantee program have been returned.

Susan Docherty, GM's vice president of U.S. sales, said 142,000 vehicles have been sold under the program with 449 customers opting for the guarantee instead of the $500 cash rebate. Of those, four have returned their vehicles and gotten their money back on a Chevrolet Equinox, Chevrolet Tahoe, Chevrolet Malibu and Chevrolet Silverado. In total, 49 customers, including the four that already have returned their vehicles, are in the process of a return or exchange, she said.

VIA:

Good Result. It looks like Chevy is the one that got the hit with the above mentioned very few returns and it is quite natural for a hi-volume selling brand among others. Campaign ends November 30; so another month to go for achieving even better results we hope. 

The 142,000 figure needs a further clarification as to where it stands relevant to month-to-date sales data prior to judgment on the campaign's contributions. 

This campaign at the very least should generate invaluable info for Bob Lutz &  the GM Marketing team, sourced directly from the consumers, and help them with their efforts to develop more 'bold' moves./MT