Cadillac Ciel: Cadillac has quietly introduced a revised version of its emblem

Tuesday, October 13, 2009

Cadillac has quietly introduced a revised version of its emblem

Cadillac has quietly introduced a revised version of its emblem, which has been evolving for more than hundred years old when it first appeared in 1906 as a depiction of the family coat of arms of the founder of Detroit in the early 1700s, Antoine Laumet de La Mothe, sieur de Cadillac, after whom the car company was named. Over the years the logo has evolved ever more minimal, dropping the ducks and crown from the original, arriving at a
stealth-looking logo in 1999, the year of the last redesign.

As with its model line, Cadillac has performed surgery on its logo. The previous logo was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign.

The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure.

The new logo cranks up the texture effect on the wreath, adds texture inside the crest, and plays up the embossing and light effects of the crest edge. It's new, but it's got a shiny bit of retro about it that we don't mind.

Cadillac doesn't appear to have said anything about it, and while it appears on the 60-day Guarantee site we can't tell if it's made it onto Caddy's official plot of the interwebs. The real test, though, will be how it looks when it makes it onto the cars.