Buick's New Tagline: "The new class of world class"

When Bob Lutz came to General Motors, he was charged with turning around the company's unimaginative product development. GM's most senior leader is turning his attention to marketing, where the Detroit automaker has been less than cutting edge. Lutz appears to be spending a lot of his time focusing on Buick, a brand turning the corner in terms of product while also simultaneously messing the bed with those awful "Take a look at me now" commercials that have drawn the praise of absolutely nobody. 

2010 Buick LaCrosse

Bob is set to unveil an all new marketing campaign for Buick titled "The new class of world class," which aims to sell new products like the critically acclaimed 2010 LaCrosse. Lutz has said that he wants the new commercials to better convey the design and function of the Buick lineup. He seems to like what he sees from the new spots, which have yet to be aired. Automotive News quoted Lutz as calling the spots "aggressive stuff."

SOURCE: autoblog.com

GM's Got a Winner in This Beautiful Sedan 2010 Buick LaCrosse CXS

By Warren Brown Special to The Washington Post
 Having driven the new LaCrosse CXS for a week and shown it to friends and others all over the Washington metropolitan area -- including people who once swore they would never consider a GM product, or that of any other domestic automobile manufacturer -- I think GM will emerge triumphant.
We can love this one. Thank you, GM. Thank you, Buick. Thank you.