Chevy to Replace “An American Revolution” Slogan With “A Louisiana Purchase”

January 20th, 2010

Chevy to Replace “An American Revolution” Slogan With “A Louisiana Purchase”

Chevrolet will move on from its current advertising slogan, the much-derided “An American Revolution” and instead shift to “A Louisiana Purchase,” partially according to reports in today’s Automotive News.

WIKIPEDIA:

An American Revolution is a former advertising campaign used by American car manufacturer Chevrolet. First introduced on New Year's Eve 2003 in the USA to promote its "ten new cars and trucks in twenty months", released since January 2004, but the lineup of advertised cars was later expanded. Also including the Korean made Chevrolet Aveo. The campaign was made by advertising firm Campbell-Ewald

from Warren, Michigan, near General Motors' headquarters in Detroit, Michigan.

An American Revolution was released on the TV program Dick Clark's New Year's Rockin' Eve on the TV channel ABC. The TV commercials have also been shown on high-audience sports television programs, e.g. the American football program The NFL on CBS.

One of the first TV commercials in the campaign directed by Michael Bay featured the song Magic Carpet Ride by Steppenwolf. The advertisement was titled "An American Revolution, Car Carrier" and featured six not-yet-introduced new cars and trucks boarding a car carrier as it traverses the United States -- notably a Aveo descending the Twin Peaks of San Francisco and making an airborne leap remininscent of Steve McQueen's Ford Mustang in the movie Bullitt — before boarding the car carrier. In July 2009 ,GM announced the "An American Revolution" campaigns would end in the fall of 2009 and would be replaced by new campaigns.

“It’s time for us to take this brand forward. Americans have got the revolution part. Now it’s time we move on to the next phase of American history: territorial expansion through the Louisiana Purchase, made by Thomas Jefferson in 1803,” said Chevrolet brand manager Jim Campbell. “Also, people in the South are pretty much the only ones still buying Chevys.”

The ads, set to premiere during the Winter Olympics — wait is that this year? Okay yes, during the Winter Olympics, the ads will feature popular scenes from the Louisiana purchase with Chevy vehicles in the background. The first ad in the series is called “Jefferson meets with the Treasury department.”

Future ad campaigns for Chevy are expected to continue through American history. “We’re really excited about ‘Chevy: A Louisiana Purchase. But we’re also looking to the future. Right now we’re planning Chevy: A Whiskey Rebellion, Chevy: A Treaty of Ghent, Chevy: A Battle of Tippecanoe, and of course Chevy: A Civil War.”

WIKIPEDIA

The Louisiana Purchase (French: Vente de la Louisiane "Sale of Louisiana") was the acquisition by the United States of America of 828,800 square miles (2,147,000 km2) of the French territory Louisiana in 1803. The U.S. paid 60 million francs ($11,250,000) plus cancellation of debts worth 18 million francs ($3,750,000), a total cost of 15 million dollars for the Louisiana territory.

The Louisiana Purchase encompassed all or part of 14 current U.S. states and two Canadian provinces. The land purchased contained all of present-day Arkansas, Missouri, Iowa, Oklahoma, Kansas, Nebraska, parts of Minnesota that were west of the Mississippi River, most of North Dakota, nearly all of South Dakota, northeastern New Mexico, the portions of Montana, Wyoming, and Colorado east of the Continental Divide, and Louisiana west of the Mississippi River, including the city of New Orleans. (The Oklahoma Panhandle, and southwestern portions of Kansas and Louisiana were still claimed by Spain at the time of the Purchase.) In addition, the Purchase contained small portions of land that would eventually become part of the Canadian provinces of Alberta and Saskatchewan. The purchase, which doubled the size of the United States, comprises around 23% of current U.S. territory.[2] The population was estimated to be 97,000 as of the 1810 census.

The purchase was a vital moment in the presidency of Thomas Jefferson. At the time, it faced domestic opposition as being possibly unconstitutional. Although he felt that the US Constitution did not contain any provisions for acquiring territory, Jefferson decided to purchase Louisiana because he felt uneasy about France and Spain having the power to block American trade access to the port of New Orleans.

Napoleon Bonaparte, upon completion of the agreement, stated, "This accession of territory affirms forever the power of the United States, and I have given England a maritime rival who sooner or later will humble her pride."

French and American delegates at the Convention of Mortefontaine.

For ads, Chevy will superimpose a Volt into the background.

SOURCE:

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