The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.
Cadillac selected the name ELR to indicate the car's electric propulsion technology, in keeping with the brand's 3-letter international model naming convention.
The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.
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