DETROIT - Chevrolet kicks off the Woodward Dream Cruise weekend with a Centennial parade on Woodward Avenue.
When: 2 p.m. to approximately 4 p.m. on Thursday, August 18
Where: The parade starts at Woodward Avenue and Long Lake Road, and travels south on Woodward to I-696, where it turns around and returns to Long Lake.
What: A parade of more than 100 Chevrolets, including 50 Volts in town for the first Volt homecoming, 20 employee-owned classic Chevrolets, iconic Chevys from the GM Heritage Center, and new models including the Sonic, Centennial Edition Corvette, and new Camaro ZL1.
Chevrolet began the 100-day countdown to its 100th birthday by reviewing nearly 1,000 historic vehicles for 20 classic Chevrolets owned by GM employees that will be selected to take part in future Chevrolet Dream Cruise activities Wednesday, July 27, 2011 on the GM Tech Center campus in Warren, Michigan. Chevrolet also launched its Chevy100.com website and announced a dedicated Chevrolet station on Pandora internet radio - playing the Top 100 songs that mention the brand. The Chevrolet 100th birthday is November 3.
Proudly sporting Chevrolet's brand-new bowtie emblem, the $750 Series H Royal Mail roadster for 1914 was a spirited and affordable 4-cylinder car that appealed to young buyers.
GM's first all-new vehicles after World War II, Chevy's Advance Design trucks for 1948 were reliable, versatile and modern. The 3100 pickup was the farmer and workingman's four-wheeled friend.
Chevy trucks have always reflected changing buyer needs. In the days when fresh fruits and veggies were sold curbside, hucksters favored Canopy Express models, such as this '49.
Louis Chevrolet - William Durant
1955 Belair
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